pasionate hotelier

Hasan Bisri

My career began in 2004, developing a new system. By mid-2005, my General Manager challenged me to supervise the engineering team and oversee Human Resources—long before the era of multitasking became the norm.

In 2008, I began following my passion for travel. I decided to move to Bali, where I was introduced to the hospitality industry. I started as a web developer at Exotiq Villa Services, where my role involved more than just building websites—I also developed a central reservation system for multiple properties. I collaborated with SolutionSet, a company based in California, whose strong work ethic taught me valuable lessons in time management and discipline.

Later in 2008, after successfully launching the system, I was given another challenge: working with Mr. Aryo Indarto to develop IT infrastructure and build a website for Divine Villas, a villa management company. Collaborating with Mr. Aryo deepened my understanding of IT solutions specific to the hospitality industry.

In 2012, I relocated to Jakarta to join PHM Hospitality as an IT Manager. I was later entrusted with managing the Sales & Marketing department as an E-commerce and Revenue Manager. Transitioning from a technical background to the world of sales and marketing was a significant cultural shift—but I embraced the challenge.

By 2015, my responsibilities had expanded beyond online revenue. In 2016, I was entrusted with managing overall hotel revenue, marking another milestone in my professional journey.